Our new look
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1. Growth
LoveTay Candles started off as a personal creative outlet, but has since grown into a recognised brand with cocktail-inspired ranges, gifting solutions, and a strong community following. Our old branding no longer fully capture our bigger vision.
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2. Standing Out
The candle industry is saturated—many small businesses sell soy candles with “clean” branding. A bold, cocktail-inspired identity, paired with playful but luxe packaging, helps LoveTay differentiate itself from generic candle brands and create a signature experience.
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3. Storytelling
Rebranding for us isn't just about a new logo — it's about taking our customers on a journey. For LoveTay Candles, the rebrand communicates more than just “candles.” Our rebrand is about about love, happiness, celebration, and growth. We can't wait to share it with you x
A statement from Tay
Hi everyone!
We’re so excited to share that LoveTay Candles has officially rebranded!
What started as a small passion project has grown into something so much bigger than we ever imagined. Over the past few years, we’ve poured our hearts into creating candles that spark joy, set the mood, and make every moment feel special. Along the way, LoveTay has evolved—not just as a candle brand, but as a lifestyle and gifting experience.
Our rebrand reflects that growth. With a fresh new look and feel, we’re embracing who we are today: bold, playful, and designed to leave a lasting impression. From our cocktail-inspired collections to our bespoke gifting solutions, every detail has been reimagined to better connect with our community and reflect the moments of celebration and comfort our candles are made for.
This is more than just a new logo—it’s a new chapter. A chapter that celebrates where we’ve come from, and the exciting future we’re building with you by our side.
Thank you for being part of the LoveTay journey. We can’t wait for you to experience what’s next.
Love Tay x